About the team
Creative media for strength sport, athletes and brands.
To The Bar is a creative media team built around the moments that make sport feel human: the lift before the noise, the pressure before the attempt, the reaction after everything lands.
Based in London and working across events, athletes and brands, we create photography, film and social-first content with a direct understanding of strength sport, performance spaces and the pace of live competition.
Jess Roebuck-Slaney
Creative, photographer and storyteller with a calm eye for the moments that give sport its feeling.
Aaron Holt
Producer, photographer and the practical side of the operation, focused on making coverage useful long after the event has finished.
Behind the lens
Jess and Aaron bring together photography, film and a lived feel for the spaces they shoot in. The approach is calm, observant and practical: capture the headline moments, but stay close enough to notice the details others miss.
The result is media that feels useful as well as cinematic. Hero images, social edits, galleries, campaign assets and event stories are shaped so they can keep working after the day itself is over.
How we work
We keep production lean and focused. Before an event or shoot, we get clear on the story, the must-have moments, the delivery format and the pace you need. On the day, we work around the room rather than interrupting it. Afterward, we edit with the end use in mind: web, social, press, sponsors, athletes or internal brand teams.
Services we offer
Coverage shaped around the people, events and brands we work with.
Events
Coverage for competitions, expos and live sport where the atmosphere matters as much as the result.
Athletes
Portraits, training stories and media packages that help athletes show the work behind the performance.
Brands
Campaign assets and visual stories for performance-led businesses that need content with energy and credibility.